Could Boulder Become the New Sundance? How Film Festivals Impact Boulder Real Estate

Boulder is fast becoming a cultural epicenter, with events like the Boulder International Film Festival (BIFF) putting the city on the map. But what would happen if the Sundance Film Festival relocates here? The impact on Boulder’s real estate market could be huge.

//BOULDER INTERNATIONAL FILM FESTIVAL (BIFF): A CULTURAL POWERHOUSE//

BIFF has quickly become one of the most influential young film festivals in the U.S. Held at the Boulder Theater, the event attracts over 25,000 people annually. Along with film screenings, BIFF features after-parties, happy hours, and local chef events.

The success of BIFF highlights Boulder’s growing reputation as a cultural hub. As the festival brings in filmmakers and celebrities, it also increases demand for short-term rentals and real estate investment opportunities, benefiting Boulder’s economy and property market.

//WHAT IF SUNDANCE MOVES TO BOULDER?//

The Sundance Film Festival, one of the largest independent film festivals in the world, has been held in Park City, Utah since 1985. However, it is considering relocating in 2027, and Boulder is one of the three finalists to become its new home.

With an average attendance of 72,000 and a $132 million economic impact in 2024, Sundance would provide a massive boost to Boulder’s economy. If the city wins the bid, real estate could see a spike in demand, further driving up property values.

//ECONOMIC GROWTH & REAL ESTATE IMPACT//

Should Sundance come to Boulder, the city could experience substantial economic growth. Aside from attracting thousands of visitors, the event would likely increase demand for both vacation rentals and residential properties, especially in sought-after neighborhoods like Chautauqua and downtown Boulder.

//BOULDER REAL ESTATE IS READY FOR GROWTH//

Whether or not Boulder hosts Sundance, the city’s real estate market is on the rise. From BIFF’s success, to the possibility of attracting one of the world’s largest film festivals, Boulder is becoming a sought-after destination for both visitors and residents.